How to Get More Website Visitors through Viral Content

Having other websites link or share your online content is an excellent way to attract new visitors.

This is called “referral traffic”.

And it is often free promotion! The key is creating content that people find useful and interesting enough to spread to others.

Types of Viral Content

Some types of content that can easily spread include:

• Funny videos or entertaining stories

• Surprising research findings or facts/statistics

• Practical “how to” tutorials, guides, and tips

• Cool tools, quizzes, or calculators that solve problems

Optimizing Shareable Content

The more valuable and engaging your content, the more viral potential it has. Ideas to make content more shareable:

• Identify questions/problems your audience cares about solving

• Evoke emotion: Inspire, surprise, make them laugh

• Use alluring headlines and formatting (lists, bullets, images)

• Make it very easy to share on social sites like Facebook

Promoting and Redistributing evergreen Content

Just because time passes doesn’t mean old content can’t still attract referral visitors. Tactics include:

• Guest posting your best content on industry blogs/websites

• Re-promoting on your social media channels

• Turning into visual quotes, video clips or podcast formats

The beauty of referral traffic is it continues working for you long after initial publication. By providing value, entertainment and solutions for your audience to share, you can continually earn new visitors.

Loyal Lab Tip: Experiment to see which content drives the most referrals and then make more of that.